Twitter is, and always has been, amongst the largest social media websites around the globe, with more than 336 million monthly active users to boast. For this reason, and many others, Twitter is no longer an optional marketing channel – it’s now a must! But handling Twitter is hard, especially if you don’t know how to maximize your reach on there. So we present 6 simple tips to help you maximize your reach on Twitter.
Know Your Audience
Not everyone on Twitter is automatically your audience. You need to know who your audience is before you start reaching out to them. You want your tweets to get through to the right people, don’t you? For that to happen, find out who the “right people” are.
Talk to Your Followers
A major mistake that most brands make is that they talk at their audience, not to them. This is a question of your tone since it plays an important role in how people perceive you. Don’t always use a tone that sounds like you’re selling to them, instead just try to make conversation. Follow the 80/20 rule: 20% content should be about what you’re selling, but 80% should be engaging or educational content for the audience.
Use the Right Hashtags
Twitter is all about hashtags. People follow the hashtags that they are interested in. If your content happens to include that said hashtag, then you can unlock a whole new segment of people interested in you. But remember not to overuse hashtags! Maximum 3 per post.
Know the Optimal Time to Tweet
You can’t just tweet any time you want, there’s a method to it that you need to follow. There are certain times when users are more active, and you need to cash in on that. The best time to get most retweets is 5 pm and to get the highest CTR you should tweet between 12 pm and 6 pm .
One sure way of getting more and more audience is by adding some call-to-action in your tweets. Tweets with words like “please”, “help” and “retweet” in them get retweeted the most. So if you want to reach the maximum audience, you better use them. Because remember, every retweet opens you up to a whole new potential audience to tap into.
It’s easier for people to learn more through looking at images than having to read about the same thing. Pictures will also seem more attractive, thereby drawing in more users to look at what the post is about. By using pictures in your tweets, you are nearly tripling your rate of retweets. So make sure to combine tweets with pictures for the benefit of engagement and impact.
There You Have It
Your quick and simple guide to reaching the maximum audience on Twitter is now complete. Just keep all these 6 easy points in mind, and soon you’ll be on your way to increased followers and overwhelming amounts of retweets. Till then, good luck!