When it comes to building a travel business, your clients are the lifeblood of your entire company. But your clients are all shifting online now. Online travel sites are a $150 billion industry. This fact provides enough evidence as to why getting in on the online travel industry is imperative. But how do you attract clients to your travel site and ensure success? It’s pretty hard, but lucky for you; we’re here to help! So read on to find out our 5 best tips to attract clients to your travel site.
Understand Your Customers
The classic mistake that most companies make, no matter what industry they work in, is misunderstanding who their customer is. Before making up an entire marketing strategy or worrying about what to put on your website, you need to worry about who your ideal customers are. To market to them, you first need to understand them and their motivations – why do they travel, why do they book online, what are they looking for, and why have they come to you. These are key questions you need to answer to define your target audience. Once you define your top 3 personas, then market to them, build your brand and your website around them. No matter what you do, keep in mind these questions and use them to appeal to your clients on a more personal level.
Personalize Your Offerings
Some travel to get away from the world and some do it to meet the world. Whatever the reason, everyone discovers different intrinsic values and satisfaction from traveling. For this very reason, traveling has always been a very personal experience. That is exactly what you need to market on your website. Every client wants to feel like the experience you are offering has just been specially designed to cater to their particular needs and wants, and that you are willing to go above and beyond to make their travel experience perfect. Tailor your travel offerings based on the personal preferences of your client, or based on their past experiences. If you’re successful in doing this, research shows that 36% of clients would be willing to pay you more for your services.
Optimize Your Website
How easy is it to find your website? If clients can’t find your website in the top few search results on Google, then you’re insignificant to them. Consider SEO to ensure better search results. Remember that your website is your client’s first form on contact with you, so make sure that the first impression is a good one. Make your website one that is easily accessible, and ensure that it can be accessed by mobile as well because bookings on mobiles are on the rise. In the USA alone, mobile bookings are predicted to reach $102.38 billion by 2020. Make sure the pathway to bookings is highlighted on your website. Don’t expect clients to search for things on the site, predict their needs and cater to them beforehand.