It’s always hard running a travel blog, but it’s even harder when you’re still trying to establish yourself as a trustworthy blog to move to a whole new level. It takes a lot of time, energy and passion for getting from where you are to where you want to be. But don’t worry about it too much, because you have us to help you and your blog climb up the ladder. So read on to find out some great tips on how to do just that!
Work on Your Site’s First Impression
It takes humans only one-tenth of a second to form an impression about something, be it a human being or even a website . So you have to make sure that the impression is a good one. And as we all know, appearance plays a major role in first impressions. The same is true for your blog as well. Your website should be clean, clutter-free, user-friendly, easy to navigate through. Don’t use text that is too small or too big, use content of good quality.
Invest in Your Blog
There are many platforms on the internet that allow you to blog for free, but if you want to step up your game and take it to a professional level, and make an actual career out of it, then you should look into owning your own domain and self-hosting. Writing a travel blog on for example WordPress clearly signals that your blog is a personal blog. But if you own a domain, it signifies professionalism.
Interview Travelers for Quality Content
The main thing that will take your travel blog to a whole new level will be the increase in traffic. To gain more traffic and attract potential clients even, you need to start posting more interesting and unique content. One trick that you can do is reach out to the traveling community and interview some travelers to post about them on your blog. Make this a weekly segment on your blog even, something that your audience starts to look forward to. You can also partner with other travel bloggers so the two of you can share and boost one another’s audience.
Look into Paid Advertising
There is only so much you can achieve on your own without having to invest into some paid media and advertising. It’s pretty normal for blogs who want to turn professional and step up to start by advertising through paid ads. Why is that so? Because paid advertising helps you specifically target to your desired audience, within a particular country with particular interests.
Don’t just restrict yourself to your blog. Whatever you write or post on your blog, should also be shared on Facebook, Instagram, Twitter and any other social media website where your target audience is active on. Your blog should have its own page on Facebook, and you can work to build a community on Facebook around that even. Think creatively with how you incorporate your blog with other social media sites.